At zaralithion, we collect information that helps us provide better financial data interpretation services. We gather this information through various means when you interact with our platform.

When you register for our services or contact us, we may collect your name, email address, phone number, and professional details. We also collect information about your company and role when relevant to our financial analysis services.

We automatically collect information about how you use our website and services. This includes your IP address, browser type, pages visited, time spent on our site, and interaction patterns with our financial tools and resources.

• Device information including operating system and browser version
• Access times and referring website addresses
• Search queries within our platform
• Downloaded materials and accessed content
• Communication preferences and settings

We use your personal information to deliver, maintain, and improve our financial data interpretation services. Your information helps us personalise your experience and provide relevant content.

We may use your information to:

• Deliver personalised financial analysis and interpretation services
• Process your requests and respond to inquiries
• Send relevant updates about market trends and platform features
• Improve our website functionality and user experience
• Conduct research to enhance our service offerings
• Ensure security and prevent fraudulent activities

We base our processing on legitimate business interests, contractual obligations, and your consent where required by law.

We don't sell your personal information to third parties. We may share information in specific circumstances to support our services or comply with legal requirements.

We work with trusted third-party service providers who help us operate our platform. These include hosting providers, email services, analytics tools, and payment processors. These partners can only use your information to provide services on our behalf.

We may disclose your information when required by law, such as responding to court orders, legal processes, or government requests. We may also share information to protect our rights, property, or safety, or that of our users or the public.

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We would notify you of any such change in ownership or control of your personal information.

Under UK data protection laws, you have several rights regarding your personal information. We're committed to helping you exercise these rights.

To exercise any of these rights, contact us using the details provided at the end of this policy. We'll respond to your request within one month, though complex requests may take longer.

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Our security practices include encrypted data transmission, secure server hosting, regular security assessments, and restricted access controls. We maintain physical, electronic, and procedural safeguards to protect your information.

However, no internet transmission is completely secure. While we strive to protect your personal information, we can't guarantee absolute security of data transmitted to our website.

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. Retention periods vary depending on the type of information and purpose for processing.

• Account Information: Retained while your account is active and for up to 7 years after closure for legal compliance
• Usage Data: Typically retained for 2-3 years for analytics and service improvement
• Communication Records: Kept for up to 6 years to maintain service quality and resolve disputes
• Marketing Preferences: Retained until you withdraw consent or we no longer have a legitimate interest

When we no longer need your information, we securely delete or anonymise it. Some information may be retained longer if required by law or for legitimate business purposes.

We primarily store and process your data within the United Kingdom. However, some of our service providers may process data outside the UK and European Economic Area.

When we transfer your information internationally, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions recognising equivalent data protection standards
• Standard contractual clauses approved by regulatory authorities
• Binding corporate rules for multinational service providers
• Certification schemes demonstrating compliance with data protection principles

We regularly review our international transfer arrangements to ensure your data remains protected according to UK and EU standards.

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalised content. Cookies are small text files stored on your device when you visit our website.

• Essential Cookies: Required for basic website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and personalise your experience
• Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit your ability to use some website features.

We may update this privacy policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We'll notify you of significant changes through email or prominent website notices.

We encourage you to review this policy regularly to stay informed about how we protect your information. The "last updated" date at the bottom indicates when we most recently revised the policy.

If you have questions about this privacy policy or wish to exercise your data protection rights, please contact us using the information below.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we've mishandled your personal information. Visit ico.org.uk for more information about your rights and how to raise concerns.